Anyone who tells you they’re a born SEO is either outright lying or an exceptionally clever teenager. SEO as an industry took off less than a couple of decades ago.
I prefer honesty. I started off in customer service—retail, to be exact.
I started working at 15, so I’ve worn a number of hats over the years. My positions in customer service taught me to appreciate the benefits of going above and beyond for each client.
I developed a drive to get exceptional results, whether that was helping to resolve an issue or select the perfect gift for the right occasion. It also taught me how to run a business, something that would be crucial later on.
I then spent the majority of my adult life as a professional international dancer, singer, and choreographer—and eventually set up my own business as a personal trainer.
Now, I’ll still belt out a Disney classic from time to time, but the only audience I have these days are my two little ones.
Clever Touch Marketing
After traveling everywhere from India to join in a few Bollywood films to the USA and running away with a Mexican circus, I ended up in Sharm-el-Sheikh, Egypt. After meeting my husband, I stepped off the stage and hung up my dancing shoes for good.
Alongside my personal training business, I began working as a freelance writer online. I always had a passion for writing, but my fitness qualifications made it a perfect match for affiliate niche sites.
I eventually began working with the guys over at Authority Hacker on a number of the websites.
I don’t need to tell you that the experience I gained working with Gael and Mark was near-priceless. You’ve probably heard of (or taken) their brilliant authority site TASS course.
I quickly found I was getting more requests for work than I could feasibly keep up with.
My client list continued to grow, as did the number of writers and editors I hired on to train. I founded Clever Touch Marketing, a content marketing agency founded on client satisfaction and premium quality SEO conversion content.
Remember way back when, before Surfer SEO became standard and you had to manually work out the ideal length and keyword density for an article?
I understood that SEO was an ever-changing field, and adapted our content creation services to keep up. I would update our Writing Goals constantly to reflect these changes: I wanted to ensure Clever Touch was always up-to-date with the trends.
As SEO evolved to become more complex, I noticed a need among our clients for more than just content—some were struggling to launch their sites or implement technical aspects of a successful affiliate marketing strategy.
That’s when I created our Affiliate Starter Package to help eager newbies get through the tough initial setup phase.
Working with websites was a thrill, and I began studying more about SEO from masters such as Matt Diggity and Neil Patel to get different perspectives. I also started completing every SEO course known to man—seriously.
That led to the creation of our many popular SEO management services, such as HARO outreach, guest post campaigns, and more.
Why Choose SEO with Jenny?
Here’s my takeaway after years of working with affiliate sites across a wide variety of niches:
SEO is not a one-size-fits-all approach.
Think of it as a fitness plan. As a personal trainer, I often encountered my clients lamenting that they had tried out one fad diet or workout program to no avail.
A customized approach that takes into account your needs will always garner better results.
Think about it:
If your site has a DR of 8 and is short on organic traffic, it isn’t the wisest decision to start with a skyscraper campaign. That would be like trying to lift like Dwayne Johnson on your first day at the gym—you need a foundation to build on first.
At the same time, focusing exclusively on the technical aspects of SEO won’t help if your website is devoid of content and it isn’t user-friendly. To use a fitness metaphor again, don’t aim to bodybuild but skip leg day.
Each component of SEO compliments the others, and you need to go holistic and include everything for success.
I want to come up with the best plan for your site—not copy one that worked for another website in a different niche with separate goals from yours.
“I’m always keen to learn how and why my clients delved into affiliate marketing.”